De Beers Jewellers Diamond Jewellery

How to select your diamond

At De Beers, when you choose your diamond, we want you to make an informed decision. With our 130 years of diamond mastery, we will guide you on a journey of discovery to find a diamond that is unique to you. We will give you the maximum number of options for any budget you may have, and ensure you receive maximum beauty for value.

De Beers Diamond Jewellery

THE 4CS

To simplify the subject of diamond grading, the 4Cs relate to cut, colour, clarity and carat weight

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De Beers Diamond Jewellery

DIAMOND SHAPES

Diamonds shapes are based on three styles - the round brilliant, the step cut, and the princess cut

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De Beers Diamond Jewellery

THE DE BEERS DIFFERENCE

We select the world’s most beautiful diamonds, inspiring our designers to take nature’s works of art

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We believe the moment you can see into the heart of your diamond and appreciate its individual identity is the moment it becomes your own.

De Beers Jewellers Diamond Jewellery

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De Beers Jewellers Diamond Jewellery

Eternity Bands

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De Beers Jewellers Diamond Jewellery

Engagement Rings

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De Beers Jewellers Diamond Jewellery

Wedding Bands

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You are welcome to visit a store to view a De Beers True Brilliant diamond through the De Beers Iris. Here, you will be able to see that the facets of our diamonds illuminate simultaneously for maximum light reflection. We are also proud that each of our diamonds passes what is known as the ‘candlelight test’. This is the most challenging light condition and is therefore the most discriminating test we can use to showcase the sparkle of our diamonds.

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