Nature Africa Trees
Nature Africa Trees

DE BEERS

RESPONSIBLE SOURCING

CHAMPIONING TRANSPARENCY

Transparency is at the heart of De Beers Jewellers. Our diamonds are ethically sourced in Botswana, Canada, Namibia and South Africa. Each one is inscribed with the De Beers Marque, which guarantees that it is natural, untreated and conflict-free. Because we know where our diamonds come from, we can be certain of the positive impact that our jewellery makes on these four producing countries, and on the thousands of people who are involved along the journey.

Colourful Large Diamonds
Colourful Large Diamonds

OUR JEWELLERY BEGINS WITH SOME OF THE WORLD’S MOST BEAUTIFUL DIAMONDS, DIRECT FROM THE SOURCE

Nature River Africa

AN INCREDIBLE JOURNEY

In 2018, De Beers Group launched Tracr, a cutting-edge blockchain platform that enables participants to record the journey of a natural diamond from its source to the sparkling jewellery it becomes. We have already begun registering eligible diamonds on Tracr and our ambition is to be able to register all of the inscribed diamonds in our jewellery in the future, so that our clients can follow their monumental journey and better understand the impact they can make.