AN INCREDIBLE JOURNEY
In 2018, De Beers Group launched Tracr, a cutting-edge blockchain platform that enables participants to record the journey of a natural diamond from its source to the sparkling jewellery it becomes. We have already begun registering eligible diamonds on Tracr and our ambition is to be able to register all of the inscribed diamonds in our jewellery in the future, so that our clients can follow their monumental journey and better understand the impact they can make.